The mark on last stage of process to baptize your new off-road
more Than 10.100 proposals to four. SEAT has narrowed to four list of names to be submitted to a popular vote, to baptize his new off-road large, that will bring to market next year. These proposals, made public this morning in Lounge Car of Frankfurt, completed three rounds of deliberation of an agency of experts of ‘naming’ and restrictions of intellectual property. By way have been or five proposals: Abrera, Aran, san Sebastian, Tarifa and el Teide. Luca de Meo, president of brand of Volkswagen Group, has been invited to vote until 25th of September in singular process of choosing name. This is an unpublished decision and a very risky, because it is a critical aspect in marketing and design of product.
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SEAT, which invited to this journal in classroom, expects to present winner before 15 October. The process of choice of car, which will be built in Wolfsburg (Germany), he tried to pick up popular clamor that social networks sparked choice of Arona to refer to medium of cars of its range off-road. The constructor with a factory in Martorell (Barcelona) already had a tradition in look in toponymy Spanish to baptize ir vehicles, but had never given him chance for people to pick it almost directly.
The vote refore remains in hands of feeling beyond ease to speak in or languages, or exaltation of values of brand. From brand are excited by response from public (over 130,000 users made proposals on ir website). And expect to repeat moment of truth to choose between island of Almería, population of burgos, a city in Castile and León and roman name for Tarragona.
The Hall of Frankfurt has also been opportunity to launch world's Arona, mid-size SUV that siding with Ateca in this segment. Meo has explained that will to Spanish market from a price of 16.200 euros in Spain and you can order from this week. Officially, crossover medium will arrive at dealers in November.
The brand delivers a 13% of cars more until August
After years of ill-fated, luck, and perhaps fruits of sacrifices in template begin to be seen in Seat. Luca de Meo, president of brand, explained that until August has delivered 315.000 vehicles, up 13% compared to same period of previous year. "This is best result in last 16 years," he assured officer.
The profit during first half of year amounted to 130 million euros, 40% more compared to first six months of 2016. The plant of Martorell, has ensured Meo, is operating at 90% capacity, although he recalled that next year re will be changes for start of production of A1. There will also be built and Arona.