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Cebrián warns about the harms of “precarity” in the media and in democracy

The president of Prisa claimed journalism as rigorous as a fundamental pillar for the formation of public opinion

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Cebrián warns about the harms of “precarity” in the media and in democracy

The executive chairman of PRISA, Juan Luis Cebrian, has warned this Saturday, in Malaga, during world meeting of Eisenhower Fellowships (an international network of leaders to address challenges through dialogue and cooperation), on harms of "precarity", new class of workers generated by loss of wages, jobs and rights. This situation affects everything, also media and, refore, to democracy, because information is critical to processes of creation of public opinion, has argued.

The foundation Eisenhower has met in andalusian city leaders from 49 countries to discuss job in next few years. In his speech, Cebrián has connected work in media with democratic system and has pointed out damage that causes casualisation of labour in supply of accurate information, rigorous, contrasted and fundamental to formation of public opinion.

The president of Prisa has reported that world faces "a change of civilization" that affects all areas. Has highlighted how Facebook has become first media in world and accounts for 80% of digital advertising without generating content or hire journalists; Amazon is largest company of books without being a publisher in conventional; Youtube, television furr dissemination without specific structure of this medium; and Alibaba, largest store without a storefront physical.

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This revolution affects media, who have already suffered loss of over 15,000 jobs of journalists and in or professions related to press only in Spain.

Cebrián has been recognized that, just as we have generated losses, also opportunities have opened up with removal of barriers to creation of media thanks to Internet.

fake News

But price of this availability has been loss of quality in information, as many of new spaces lack capacity for action, treat it professionally or putting journalists on scene. The consequence of se circumstances is one of main concerns of Cebrián, as he has acknowledged: " crisis of democracy". "There is a proliferation, not only in united States, of false news. In Spain it is developing an important discussion on future of Catalonia and both arguments of pro-independence as Government are done in name of democracy", has been claimed as examples that evidecian that existence of information professionals is critical.

"The system is threatened. All se movements of referendums, like one that culminated with Brexit, involving participation of citizens in decision making process, but without information y need to choose," he added.

But persistence of journalists that contribute to critical thinking and accurate information does not mean survival of media today. Cebrián has warned that in 20 years could disappear newspapers. "There are already large cities with no means printed," he said before noting that change of model since it also affects television.

The head of Prisa's estimated that y will spend between five and ten years of "confusion" before reorganizing models of media, but has insisted that y are essential to democracy. "There is also to see situation as a great opportunity," he said.

In this sense, journalist has referred to a recent conversation with Jeff Bezos, founder of Amazon bought The Washington Post, in which he identified two keys to future of media: investing in technology and charge for content. "If we don't find a business model re will be no resources to keep m," he concluded.

"The key skill of future worker will be ability of learning"

The foundation Eisenhower Felloships has analyzed this Saturday in Malaga with some of leaders of business world, keys to which workers are tackling new world of work. Stefano Scabbio, president of Manpower in three major regions of european union, has warned that economic cycles are becoming shorter, so that primary skill that you must have worker of future is "learning ability".

Anor key to job, according to this officer, is relegated to manual work and focus on skills most related to critical thinking, creativity, problem solving, ability to team work and innovation. In this field, Scabio has highlighted greater capacity and disposition of women.

And face of challenge of aging population, Scabio has pointed out that Europe needs migrants, a challenge that has coincided Ayodeji Adewunmi, president of Jobberman.com largest portal of employment in sub-saharan Africa.

Asewunmi has been pointed out that key to combine needs of old Europe with capacities of its future citizens will be education, that children grow up with knowledge and skills in new technologies.

The businessman has also warned against difficulties and barriers. In this sense, he highlighted example of Estonia, where it has put in place a formula electronics that allows you to invest, open a company or be a part of society of country from anywhere in world.

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