The vice-president for EMEA, NetApp explains his shift to hybrid world so that ir customers can use local services, 'cloud' or a combination of both
The future is in data. So what you think Alex Wallner, senior vice president EMEA of NetApp. The technology company, which had put focus on different aspects of cloud, now gives a twist to his portfolio for data to occupy center of its product development strategy. Wallner what tilda of evolution: "Our value proposition is to be data management tool to our customers in a hybrid world".
cloud storage has ceased to be a problem, same is not true, as he says, with amount of data. "In next hundred years will all be defined by m. Now customers have a private cloud and reflect on how to embrace offer of public cloud". All of this must happen in a legislative and regulatory framework that fit parameters of privacy. Wallner believes that future lies in development of infrastructure that allows companies to manage data from your data center, from cloud or a combination of both.
To illustrate this refers to information collected by sensors. If it is well stored in cloud, is of exclusive ownership of client. Here is where NetApp bet for analytics solutions, by reconnecting data with its own value and to integrate m into ecosystem of company.
For displays a button: NetApp and its partner Flair System provide a converged infrastructure to accelerate ability of Polaris Alpha to supply and implement microservicios to national security of Government of united States. The solution based on flash that uses Polaris Alpha is in a software custom that serves Department of Defense and US National Security to evaluate potential threats and take solutions in an agile way. The system of NetApp comes into play as support to analysts and operators to display and share massive amounts of data which will be used for critical decision-making in air operations, maritime, cyber and space on a global scale.
In this new paradigm, Wallner is clear that challenge is not only technological, but " processes and people", that is to say, talent able to anticipate future technological needs. "We must go ahead, play with right bets in this changing world," he says.
The choice between private or hybrid cloud is not easy even for many customers. The second of m, despite being very agile and flexible, presents hidden costs. The vice-president for EMEA gives example of a financial institution. data belonging to entity, but is in dilemma of wher to put data close to cloud confers greater agility: "If a customer uses NetApp on premise [of ir facilities], makes it easier to use services in cloud", this resolves to directors.
face to address needs of both Internet of Things as blockchain -among or technological paradigms to come-, it is also key to betting on business of data management: "we cover process from beginning to end. ingestion, transport and storage of data," says Wallner.
In this framework, NetApp offers technology on and off premise to manage huge amount of data while, in parallel, allows m to use m. "We are not a company of analytical. This type of applications are born from an integrated solution through partnerships.
The IoT is at start, where data are created, be it a car or a coffee machine, and analytic is located at end. This creates an ecosystem where everything is integrated for client. But solution is configured through different partnerships."
icing on The cake of this strategy puts Wallner when he says: "We have more than 20 people, in EMEA by building a partner ecosystem with companies that did not even exist about ten years ago. It is a permanent challenge to determine potential of ecosystem".on-demand
The vice president of EMEA at NetApp talks about how it has changed way of delivering solutions: "The model, based on payment for consumption is an upward trend among our clients. We must be prepared for new models that will emerge coming years." Wallner aims an obvious transformation from ten years ago, when re was a series of standards for applications in hands of large as SAP, Oracle, or Microsoft whose versions had a half-life of six years. In face of new applications: "Since we have been created not passed not even a year for re to be anor development. It is quite a challenge".