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Don't like a program? Throw a tomato against your TV!

Host Arthur and Martin Rogard, the former boss of Daily Motion, launch We are TV, an application that allows you to play virtual reality with your TV and comment on the broadcasts

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Don't like a program? Throw a tomato against your TV!
It's a bit of Pokémon go TV that will offer host Arthur with Martin Rogard, former boss of Daily Motion. Friday, October 6 The owners of an Apple or Android smartphone will be able to download We are TV first augmented reality platform for television. On mobile phone screen, viewers will have opportunity to embed virtual elements while y are watching a program. "Studies show that 90% of people who are in front of ir small screen pianotent at same time on ir smartphone, but this activity is related to TV only for 17% of m," stresses Martin Rogard.

For its launch, application will propose two modules. The first one will give his opinion on program that is viewed by sending, with a gesture of hand, on his smartphone and in direction of his TV station, Hearts (if one likes) or tomatoes (if one hates). We will also soon be able to exchange impressions with those connected to We are TV.

The second module of application is a game where you have to throw a ball on characters that seem to come out of TV screen. These 3d animations will fit into program that viewer is following. They will be able to take on appearance of Avatar of protagonists of series that we watch. The app will work as well with live or on-demand programs like Netflix's. A panoply of a hundred characters is already available, but it should be expanded very quickly, depending on tastes of users of We are TV.

The player will accumulate points and trophies that reward his loyalty to a program. In free version, viewer will have possibility to play two minutes per ten. For a longer period of fun, it will have to pay at least 0.99 euro (for 3 hours of games). The application targets "casual gamers". Those who are addicted to games of type Candy Crush or Clash of Clans and which count for a third of "gamers". The mobile gaming market alone would account for almost EUR 50 billion.

WE are TV's promoters also hope to partner with television channels or production companies so that viewers can interact with a program. As one is never so well served as by oneself, those who have downloaded application will be able to bend to exercise with Arthur's "Friday All is allowed". However, we have contacts with all channels. "They are interested in working with us rar than with American giants like Twitter or Facebook," Arthur assured.

We are TV will be officially presented in United States next week. The start-up that designed it – owned by its main leaders and Arthur World Participation – is located in Brooklyn, New York. The goal is to reach a million active users on both sides of Atlantic within next year.

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