Flora Davis, an expert in non-verbal communication, says that " Tamers, apparently, manage Lions because y know millimeter critical distance with animal." Something similar happens to modus operandi of juries of talent search programs: Those professionals who tame participants with horse verdicts between punishment and reward to polish ir capacities and, thus, turn m into winners – and refore in a model to follow – or send m back home. And all this watered with personalities of each one of members that form critical bench. A kind of puzzles, built with temperament, in which y intervene subtlety, hostility, empathy, sympathy, contempt or indifference.
Operation Triunfo, in addition to making known artists, also put on map to experts who valued, in each performance, interpretation, vocal technique or dominance of stage of Triunfitos. Among se findings stands out above all Risto Mejide. The Catalan publicist (who currently serves as a juror in Factor X and as an interviewer in Chester) appeared in talent in 2006 during his fifth edition, aired on Telecinco, and was a revolution. His glasses of smoked glass, his mane and his dress code of biker suckers him clinched like enfant terrible of contest, villain Television of Spain and one of most marked characters in social networks by his fleshed judgements of value.
Was it necessary to have someone like Mejide in a contest of se characteristics? He tells him himself, "I don't know if it's necessary. What I know is I wouldn't know how to do it any or way. For me, respect is in honesty, not in forms. I can be formally impeccable, but in return I will throw you to make most frightening of ridicule. Or I can be formally questionable but tell you raw and hard truth of what I think of you. " And it is that, perhaps, Mejide is in front of camera reflection of what is much of audience from couch or in bars: a bunch of brutal honesty that seems to know what you need and what is left over an aspiring music star.
For singer Mónica Naranjo, jury OT 2017, inculcating discipline and making good self-management seem to have been two of main goals of his passage through program: "The Well-directed ego in an artist helps build and is necessary to believe in a or even. I'm first one who, still feeling it, has learned how to train it. But a contestant must keep him in line if he wants to learn and absorb knowledge. "Mónica Naranjo and Joe Pérez, jurors of ' Operation Triunfo '.
While, as a juror, Mejide defines projection of his brutal honesty and Naranjo achievement of a method of work grounded in humility, Joe Perez, marketing director of promoter Live Nation and also jury OT 2017, makes his momentum of Alecci Onar contestants to increase ir performance and to make m project ir personal brand without immersing mselves in caricature: "In end, in every musical career, y send songs. They're basic pillar. The songs don't come out of Instagram. There are many artists more concerned with increasing ir followers than composing songs. 70% of day should be music and rest, promotion. Composing is a very solitary and intimate act that does not generate immediate satisfaction as likes or comments to a photo... The songs live forever, likes fade away. "
Raquel Mascaraque, an expert in Neuromarketing, believes that jury becomes authority for both contestants of talent shows and audience of program due to a mental technique that contributes to resolution of conflicts: "The reason that The opinion of an expert has so much influence because it is easier for most people to let expert make decision. This is due to heuristics, or mental shortcuts, that we use to save energy we spend if we had to search and contrast all that information on our own every time we have to make a decision. "
What is an artist?
Like each member of jury is special for ir opinions – and ir way of seeing m – it is also unique definition that each one of m has on artist concept. Mejide does not put literature on matter and goes to point: "I only ask for two things: talent and honesty. Talent understood as ability to generate something in ors. And honesty of giving truth of what one is, without pretending to go from something else. "
For Mónica Naranjo, patina of aunticity and emotion is a sine qua non requirement: "They are not artists who compete in a talent versioning songs of ors. An artist is what is later forged with much effort, love and dedication. Some of contestants become artists during that process and an artistic talent is a fantastic platform and opportunity to achieve it. "
Values with which Pérez coincides and to which he adds status of explorer of emotions that must have anyone who dedicates himself to music to "inspire ors and himself." A reflection that completes this way: "Quality marks a credible voice, balanced, tuned, elastic, with personality. Also, presence on stage, safety and a positive attitude. "
On power of television and projection it exerts on an artist, Raquel Mascaraque does not hesitate to be emphatic: "The television imposes its values, it diffuses its models and ends up becoming an authority. And nowadays social networks are an extension of television. They have been made with same mold, same publicity and same values. "
Although it is reality, that not of real life, Universe talent show makes us immerse ourselves in a sort of workshop of cutting and confection in which are embellished and finished artistic capacities. What eludes us, from home, is power of decision to choose final destination that will have raw material.