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The new James Bond Museum will eliminate the sexism and racism of 007

The building was inaugurated in July in the Austrian Alps. Your creative director looks to show the spy from a politically correct point of view

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The new James Bond Museum will eliminate the sexism and racism of 007
More information
  • Sölden, skiing in a 007 film
  • Daniel Craig confirms he will play James Bond again

The opening will take place on July 12th, and yes, it's all impressive thing to expect from a museum dedicated to longest-lived cinematic saga, and one of most spectacular, in history. However, he will not be faithful to his object of study. 007 elements, institution dedicated to figure of James Bond, will have all kinds of junk and memories of secret agent created by Ian Fleming, but its creative director, Neal Callow, has already warned in Times that y want to "show legacy of films from a Modern and politically correct viewpoint. " That is, farewell to sexism and racism of Bond, something that, warns Guardian, is "as a museum of natural history without fossils."

Magnify photo one of museum rooms. Kristopher Grunert 007 Elements

007 elements recalls lair of some of great villains of series, like Blofeld. Located in Sölden, in Austrian Alps, near one of most famous ski resorts in Tirol, building is located at top of a mountain, at 3,048 meters above sea level, near where Spectre was filmed. Callow has encouraged this similarity, so that it resembles part of a decoration before a museum to use; And probably for that y hired him: he has been artistic director of films starring Daniel Craig. Both building and adjacent restaurant, Ice Q, are work of architect Johann Obermoser, and works have lasted only one year. According to British journalists who accessed museum last week, visit, which costs 54 euros (includes chairlift from parking in foothills of mountain), does not take more than an hour of travel.

In lobby a video of director Sam Mendes receives visitors and in rooms are analyzed and displayed gadgets, characters and even melodies that accompany 007. But none of her girls. And that's where some of character's features have been erased. According to Callow, "times have changed, and in addition our tour gives a historical overview, does not go into so much detail." Thus, re is no trace of famous dialogue of Octopussy, film that takes place in India, when Bond — here with face of Roger Moore — begins to store his earnings from casino in a pocket, and a Hindu gives him some wads while he says: "Keep you in curry for a few we Eks, won't it? ", a racist pun on which alters verbal periphrasis with curry, mixture of usual hot spices in Asian cuisine. Or forget a Sean Connery made up as Japanese in only Live twice. or agent 007 versus Dr. No, first film, when Bond tells a CIA contact, a black fisherman in Jamaica, to look for his shoes while he leaves with Ursula andress. Nor is re a reference to his way of behaving with women, whom he has sometimes conquered with more than violent manners. There is a bond that for better or worse is not bond.

Magnify photo View from inside building. Kristopher Grunert 007 Elements


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